Outstanding Integrated Ad Campaign

To introduce our target audience (women age 35+) to the Cottonelle® Care Routine – which involves using Cottonelle® Toilet Paper with Cottonelle® Flushable Moist Wipes – we created a digital campaign that encouraged them to try, then name, this routine. This not only got the conversation around “toilet etiquette” rolling, but it also served to normalize the ritual of using dry and moist toilet paper for a fresher, cleaner feeling. To further drive participation, we incentivized engagement by giving consumers who submitted a name a chance to win a year’s supply of Cottonelle®.

Contributors:

BIGGS|GILMORE

Location: USA