FROOT LOOPS - SOOPER LOOPERS
At the end of the Froot Loops TV spot, the Sooper Looper snake tangled Toucan Sam in his coils. Can Toucan Sam escape and save the Froot Loops? Kids (ages 6-8) decide what happens next on FrootLoops.com. This online ad takes full advantage of the long, narrow 160 x 600 ad space to show the cliffhanger moment of Toucan Sam in the snakeís coils and lets kids know that they can decide how the story ends. The coiling action of the snake and the clear call to action make this banner a fun, exciting segue into the featured story-telling activity.