The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Website

Crittenton Hospital Medical Center is a non-profit hospital that has been serving North Oakland County for more than 100 years. The target audience includes individuals seeking to receive world class health care services within the Crittenton geographic area. Crittenton’s competitive advantage is its size: it is a small community-based hospital with a huge opportunity to build a virtual wellness community.

A website was designed and built that was pragmatic, yet visually appealing and simple to use. It improved the hospital’s ability to communicate, share, engage and conduct business online.

Goals included:
- Show a personal side to medicine
- Help redefine what it means to be a community hospital using social web tools and features
- Become an interactive community hub for health and wellness
- Begin to introduce how the hospital understands both the technical and social aspects of medicine


Director of Marketing: Patti Swanson
Business Analyst & Director of Technology: Gary House
Digital Marketing Manager: Heather Hussin
Project Manager: Kim Jacobson
Developer: Alec Sanger
Developer: Michael Schwartz
Graphic Designer: Wendy Engelking
Developer & Designer: Mike Kruk



Location: USA

About the Agency:

LevelSet Solutions provides pragmatic technology and Internet marketing solutions that deliver maximum results and value. Our team understands how to assess business needs to create and execute the right strategy. Our focus, passion and dedication is to solve clients’ toughest business challenges. We apply solutions in one area of need or fully integrated strategies. Services include: • Application Development • Technology Strategy & Vision • Turnaround / Crisis Leadership and Management • Digital Marketing and Advertising, Website Design, Analytics, and Social Media Our team consists of business technology professionals, marketing experts and digital strategists combining a holistic view of the digital landscape. We leverage technology, marketing, creativity and analytics to help our clients succeed.