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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2013 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

image of EXTRACTABLE  Wins 2013 Best Credit Union Website Internet Advertising Award for Logix Federal Credit Union Website

To: EXTRACTABLE

For: Logix Federal Credit Union Website

Award: Best Credit Union Website

About the Entry

IAC Crystal Trophy

Logix was a completely new brand name in the market.

The identity and name change was made to grow their customer base of the 75 year old company and to compete with national brands.

EXTRACTABLE was tasked with designing a comprehensive digital platform that would increase customer engagement and sale and bring the new brand and identity to life.

To help differentiate Logix, and their message of “Smarter Banking”, the audience needed something to connect with emotionally. “Robix” was invented a friendly, cute robot who personifies the brand and helps deliver Logix unique messaging. The new site, Logixbanking.com, features a total redesign and advanced dynamic personalization.

Robix further enhances the experience along with the tailored marketing messages with different poses, props and animations.

Award Credits

Contributors:

Scott Briskman : Chief Creative Officer
Judy Ng: Art Director
Lucinda Waysack: Interactive Graphic Designer
Jonathan Chiappa : Director of Project Management

EXTRACTABLE

Location: USA

About the Agency

EXTRACTABLE is an award-winning, data-driven digital agency that develops innovative business and marketing platforms. EXTRACTABLE delivers personalized, responsive, and deeply engaging experiences and campaigns, which yield breakthrough results. Recent clients include Visa, Micron, FedEx, Lending Tree, GoPro, Symantec, Leapfrog, and BlueCross BlueShield. Founded in 1999, EXTRACTABLE is a privately held agency based in San Francisco, CA. For more information, please visit www.extractable.com or follow us on Twitter @EXTRACTABLE.