Logix was a completely new brand name in the market.
The identity and name change was made to grow their customer base of the 75 year old company and to compete with national brands.
EXTRACTABLE was tasked with designing a comprehensive digital platform that would increase customer engagement and sale and bring the new brand and identity to life.
To help differentiate Logix, and their message of “Smarter Banking”, the audience needed something to connect with emotionally. “Robix” was invented a friendly, cute robot who personifies the brand and helps deliver Logix unique messaging. The new site, Logixbanking.com, features a total redesign and advanced dynamic personalization.
Robix further enhances the experience along with the tailored marketing messages with different poses, props and animations.
|Scott Briskman :||Chief Creative Officer|
|Judy Ng:||Art Director|
|Lucinda Waysack:||Interactive Graphic Designer|
|Jonathan Chiappa :||Director of Project Management|