TEVA RESPIRATORY AND MERKLEY + PARTNERS
PROAIR HFA WEBSITE
The website targets people with asthma, exercise induced bronchospasm, and COPD, who see themselves and their children as people, not just patients—and need information on diagnosis, treatment, and management that is relevant to their every-day lives.
Goal of the website rebuild was to create a consumer friendly and streamlined site that would help drive brand preference and encourage users to ask for ProAir by name. In addition, we want visitors to register for the CRM program, ProNews.
|Senior Product Manager, Teva Respiratory:||John W. Remington|
|Executive Creative Director:||Andy Hirsch|
|Art Director:||Steve Pashkoff|
|Writer:||Beth Griffin, Peter Van Bloem|
|Digital Group Account Director:||Jennifer Cimmino|
|Account Director:||Steve Palmieri|
|Account Executive:||Jasmine Rupert, The Star Group|
|SVP, Creative & UX Director:||Altay Akgun, The Star Group|
MERKLEY + PARTNERS
About the Agency: