Outstanding Website

The website targets people with asthma, exercise induced bronchospasm, and COPD, who see themselves and their children as people, not just patients�and need information on diagnosis, treatment, and management that is relevant to their every-day lives.
Goal of the website rebuild was to create a consumer friendly and streamlined site that would help drive brand preference and encourage users to ask for ProAir by name. In addition, we want visitors to register for the CRM program, ProNews.

Contributors:

Senior Product Manager, Teva Respiratory:	John W. Remington
Executive Creative Director:	Andy Hirsch
Copywriter:	Erich Hartmann
Art Director:	Steve Pashkoff
Designer:	Yoni Km
Writer:	Beth Griffin, Peter Van Bloem
Digital Group Account Director:	Jennifer Cimmino
Account Director:	Steve Palmieri
Account Executive:	Jasmine Rupert, The Star Group
SVP, Creative & UX Director:	Altay Akgun, The Star Group

MERKLEY + PARTNERS

Location: USA

About the Agency:

Merkley+Partners is a member of the Omnicom network. With offices in SoHo, NYC, M+P services accounts in automotive, financial, healthcare, retail food and packaged goods. M+P is an agency without boundaries. Twenty-years ago, we were founded as an agency that removed the boundaries between strategy, content and delivery. We moved from the traditional linear communications development model, in which ideas are handed off from strategy to creative to media, to one that is the sum of strategy + creative + media working seamlessly to develop solutions. We believe that when different disciplines merge, great ideas emerge. Unlike most agencies, we have never unbundled our media, digital, design and CRM disciplines. They all live here in the same space and on the same P+L. It allows us to deliver what we call “One-Stop Thinking.”