The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

OUTOFTHEBOX
BIG PEOPLE

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Best Non-profit Online Video

At the moment more than 90% of charity foundations in Russia help ONLY children. If you are over 18, your chances of getting help are close to zero!
In order to attract people's attention to this issue we made an interactive video for YouTube.

http://www.youtube.com/watch?feature=player_embedded&v=LEaL61YPH5I

This video promotes the website (big-people.org), which unites charity foundations that help adults. Please, switch on the subtitles.

Contributors:

Creative Director: Pavel Mordyukov
Art Director: Alla Eliseeva
Copywriter: Liza Shelegova
Executive Producer: Dmitry Lanskoy
Director: Rafael Lopez Saubidet
General Producer: Alexander Savitskiy
General Producer: Dmitriy Venikov
Agency Producer: Anna Kostyaeva
DOP: Vlad Opelyants
1st AD: Ognjen Knezi

OUTOFTHEBOX

Website: ootb.ru

Location: Russia

About the Agency:

OutOfTheBox is a creative advertising agency specializing in the development of strategies and advertising campaigns for ATL and digital channels.