The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SEW BRANDED
1D + OD LIVE LOVE MOVE TOGETHER AGAINST BULLYING PSA

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Outstanding Integrated Ad Campaign

A holistic multi-dimensional cause marketing partnership between Office Depot and the world's most popular group among teens One Direction, with a portion of proceeds going to support anti-bullying education in schools across America. After being released online, the PSA starring the group was played before the start of each sold out concert .

Contributors:

CEO: Scott Woodward

SEW BRANDED

Website: sewbranded.com

Location: USA

About the Agency:

NY based brand image and marketing consultancy that offers full scope of services in holistic brand marketing, advertising, packaging and design.