A holistic multi-dimensional cause marketing partnership between Office Depot and the world's most popular group among teens One Direction, with a portion of proceeds going to support anti-bullying education in schools across America. After being released online, the PSA starring the group was played before the start of each sold out concert .
Contributors:
CEO: | Scott Woodward |
SEW BRANDED
Website: sewbranded.com
Location: USA
About the Agency:
NY based brand image and marketing consultancy that offers full scope of services in holistic brand marketing, advertising, packaging and design.