THE WALKING DEAD CHOP SHOP
In 2012, Hyundai teamed up with The Walking Dead creator Robert Kirkman to design a fully armored zombie survival machine to save the masses. While many fans enjoyed it, some questioned its survivability. So this year, we challenged them right back.
The Walking Dead Chop Shop app gave fans the tools to customize their very own zombie survival machineóand a chance to have it built and showcased at New York Comic-Con. The app even featured an algorithm that calculated vehiclesí survivability scores, generating social competition among friends and fans.
Throughout the campaign, we also monitored activity in real time using social analytics tools like Gigya and SocialCode. Behavioral insights, along with usersí vehicle builds and survivability scores, then inspired hyper-targeted Facebook posts to fan the flames and keep users building.
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Location: United States