Best Home Building Integrated Ad Campaign

Red Door partnered with Shea Homes to introduce and launch a new product called Shea3D. The Shea3D product gives potential homeowners the ability to create their perfect home by tailoring the primary living space to match their unique lifestyle. With Shea3D’s patent-pending YourPlans™, the homeowner chooses the placement of their kitchen, dining, entertainment, outdoor and other living areas to design a home that perfectly matches how they live. While paint colors, materials and finishes are important, the most critical decision a potential homebuyer will make is the floor plan – this is why Shea created Shea3D. The right Shea3D floor plan improves the way your family lives from the ground up. Red Door was challenged to introduce the new product in a thoughtful, accurate and simple way in order to communicate the benefits to our audience, potential home buyers.

Contributors:

Creative Director:	Patrick Cinco
Executive Creative Director:	Lisa Schiavello
Senior Copywriter:	Nancy Cymerman
Director of Client Services:	Stephanie Shortsleeve
Business Manager:	Rebecca Oneill

RED DOOR INTERACTIVE

Location: USA