Bookmark and Share

iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2014 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

To: NAR HouseLogic - MXM Social

For: NAR HouseLogic Facebook Community

Award: Best Real Estate Social Media Campaign

About the Entry

IAC Crystal Trophy

HouseLogic, the National Association of Realtors' (NAR) consumer-facing web resource aims to arm home owners with the information and education necessary to maintain and grow the value of their home. To emphasize and grow this mission within social, the MXM team regularly develops image macros for the HouseLogic Facebook community that are educational and share-worthy, while also sparking conversations among homeowners within the community. These images are then repurposed on HouseLogic.com and receive significant pick-up across additional social networks organically, such as Pinterest.

Award Credits

Contributors:

Creative Director, MXM: Philip McAvoy
Production Artist, MXM: Kelly Sharon
Producer, MXM: Dan Stepanian-Bennett
Engagement Manager, MXM: Lindsay Gsell
Community Manager, MXM: Becca Jackson
Sr. Account Manager, MXM: Bonnie Perry
Marketing Manager, HouseLogic: Jessica Graeser

Meredith Xcelerated Marketing (MXM)

Location: United States