HeBS Digital worked with a prominent multi-property resort company to launch the Black Friday Travel Sale website, incorporating interactive parallax scrolling that takes users through a day in the life of a stay in one of the family-friendly resorts that feature condo-style suites.
The main goal of the “Suite Yourself” Black Friday Travel Sale was to generate online revenues for the resort company during the busiest shopping days of the year. The website features hand drawn design and cutting-edge parallax scrolling to entice the user to imagine themselves on vacation, enjoying spacious suites that come with all the comforts of home including private bedrooms, kitchens, dining and living areas.
The sale began on midnight of November 27, 2013 and ended Monday, December 2, 2013 for travel by March 31, 2014. The sale included up to 50% off at over 100 resorts in the U.S., Canada, the Caribbean, and more.
The campaign generated 1,048% ROI.
Location: United States