The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

EFM AGENCY
THE MIRAGE LAS VEGAS INTEGRATED AD CAMPAIGN - DREAM WITH YOUR EYES OPEN

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Best Hotel And Lodging Integrated Ad Campaign

The Mirage Hotel & Casino transitioned from a monolithic, broadcast brand to a conversation-driven brand via a digital heavy, multi-channel communications strategy. Using innovative and dynamic in-language content, The Mirage provided targeted, relevant content and creative copy to connect directly with the audienceís interests and behaviors. The Mirage content excellence strategy utilizes lifestyle videography and photography assets segmented and targeted to the Boomer, Gen X and Gen Y audiences as a video ecosystem. The contextual focus is directed per each demographic via storytelling in owned, paid and earned environments. Our strategy is to further the connection and relationship with our consumers (brand health and engagement focus) vs. bottom of funnel hard-sell tactics established over the past 5 years.

Contributors:

Associate Creative Director: Christopher Leon
Creative Director: Javier Iniguez
Copywriter: Jeff Horn
Sr. Visual Designer: Colt Solano
Visual Designer: Nicole Lavelle
Visual Designer: Vanessa Gonzales
CGI Artist: Christopher Pitcher
Account Director: Jessica Martinez
Account Manager: Kay Anderson
Visual Designer: Adrian Mays

EFM AGENCY

Website: www.efmagency.com

Location: USA

About the Agency:

Experiences for Mankind (EFM) is a full service advertising agency based in downtown San Diego. We create meaningful brand experiences worth sharing by building a trusted rapport with each other, our clients and the world. We pride ourselves on our ability to exceed expectations and creatively redefine the advertising norm through innovative strategy. We dream big, ideate the impossible, and gracefully execute, all with a firm understanding of relevant insights and measurement needed to adapt for tomorrow.