We created an email that appealed to the reader’s connection to African wildlife while also illustrating hard truths about poaching. The email features a beautiful image of an elephant herd walking together across a plain. Dark clouds loom overhead, where white header copy “driven to the edge of extinction” seems to refer directly to the elephants. The copy describes how poachers operate and the anti-poaching efforts already underway at AWF. The sidebar graphically depicts the poachers’ means of slaughter, and then reiterates the need for AWF’s most powerful weapon: the allegiance of AWF supporters.
Donate buttons and links are easily visible and seamlessly incorporated throughout the design, and the campaign raised a considerable amount for the organization, far surpassing projections.
SANKY COMMUNICATIONS, INC.
Location: United States