The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SANKY INC
STORYBOOK, AFRICAN WILDLIFE FOUNDATION

Share to Facebook  Share to Twitter  More...  More...

 

Best Non-profit Integrated Ad Campaign

We created two formats print and digital to reach a broad audience. Both versions included breathtaking, iconic images and stark, minimal copy, making the issue at hand accessible and too close for comfort.

The book printed on beautiful, thick paper was part of a comprehensive Direct Mail package while the digital version existed on a microsite. The sites stunning visuals and fluid transitions appealed to a younger, more technologically literate audience.

The site was complemented by emails, web components and social media posts, and the microsite itself was easily shareable.

After reading, the viewer knows beyond a shadow of a doubt what is at stake.

Contributors:

SANKY COMMUNICATIONS, INC.

Location: United States