ACXIOM DIGITAL IMPACT
L'OREAL PARIS USA'S RED HOT HOLIDAY TRENDS
L'OREAL PARIS USA RINGS IN A HOT & HEAVY HOLIDAY
L'Oreal Paris USA kicked off the 2014 Holiday season with a mix of Red Hot trend emails for their core customers, and a Heavy Metal metallic trend email for their millennial market.
Through 3 campaigns-segmented by haircolor, haircare and cosmetics - Acxiom elevated brand awareness across all categories including: cosmetics, haircolor, haircare, hair styling and skincare.
With each trend driving to content from the L'Oreal Paris USA library of beauty editorials, videos and tools, consumers were treated to a virtual beauty consultation demonstrated by their team of beauty consultants and introduced to the products used to achieve the look.
|Global Creative Director:||Christine Cucuzza|
|Creative Director :||Rich Patterson|
|Associate Creative Director:||Nicole Stevens|
|Art Director:||Piyush Pancal|
|Senior Copywriter:||Danielle Robertson|
|Account Manager:||Matt Maclean|
Location: United States