The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

INNOCEAN USA
BLIND TEST DRIVE

Share to Facebook  Share to Twitter  More...  More...

 

Best Advertising Online Video, Best Automobile Online Video, Best Of Show Online Video

This year Hyundai introduced the all-new Hyundai Genesis with the Sensory Surround Safety System. Our challenge was to highlight the intelligence of this new technology through a series of online films. Our solution: A 20-year Hollywood stunt coordinator turned director, an Academy Award-winning cinematographer, a world-renowned stunt driver, and a series of dangerous stunts performed completely blind. Four tests were performed and filmed over two nights. In each of the tests, the driver had to trust the safety sensors in the Hyundai Genesis with his life, literally. This is the Blind Test Drive.

Contributors:

Greg Braun: Executive Creative Director
Scott Muckenthaler: Creative Director
Max Godsil: Creative Director
David Mesfin: Associate Creative Director
Nick Flora: Associate Creative Director
Vince Feliciano: Art Director
Josh Cassidy: Copywriter
Jamil Bardowell: Director of Integrated Production
Brandon Boerner: Executive Content Producer
Curt O'Brien: Content Producer

INNOCEAN USA

Location: United States