ONE+K AND PLASTIC WAX
HOMEFRONT: THE REVOLUTION 'THANK YOU' TRAILER
ONE+K was engaged by game publisher Deep Silver to develop a full 360º marketing campaign for Homefront: The Revolution including a complete brand strategy & marketing plan, new website and native app, online banners, social media content strategy, multiple gameplay trailers, and a large budget tentpole CG trailer asset for the campaign re-launch. ONE+K was tasked with creating a cinematic photo-real computer-generated trailer that would distinguish the title amidst the many other high profile first-person shooters in the marketplace and generate excitement for the upcoming release of Homefront: The Revolution. Rather than focus on the high-tech / super soldier marketing currently featured in most FPS video games, ONE+K placed the emphasis on a young boy who is forced to read a speech "thanking" his oppressors for their occupation in America. His words, however, illustrate a very different meaning for the people who begin to fight back and reclaim their city.
|Creative Director, ONE+K:||Mike Gottschalk|
|Executive Producer/Co-Writer, ONE+K:||Jonathan Clark|
|Writer, ONE+K:||Dave Carr|
|Studio Manager, Plastic Wax:||Matt Dignam|
About the Agency: