The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE
RICE KRISPIES "THE SPOONFUL"

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Best Food Industry Online Newsletter Campaign, Best Of Show Online Newsletter Campaign

The Rice Krispies brand is all about helping moms share simple moments with their kids. The Rice Krispies e-newsletter, “The Spoonful,” offers moms seasonal recipes, activity ideas, tips and stories from other moms, and promotes the latest features and content available on RiceKrispies.com.

Contributors:

BIGGS|GILMORE

Location: USA