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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2009 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

To: Hydra

For: The Exclusive Visa Black Card

Award: Best Financial Services Ads The Client Did Not Pick

About the Entry

IAC Crystal Trophy

Targeting prestige-conscious, upwardly-mobile young men, each ad in this Visa Black Card campaign depicts an active, upscale lifestyle event made possible by the card’s exclusive concierge service. Despite its highly branded look, the campaign hits all the right notes for successful direct response. This “branded response” approach allowed the advertiser to both build awareness while obtaining new card applications on a risk-free, cost-per-action (CPA) basis.

Award Credits

Contributors:

Sr. Graphic Designer: Jason Penning
Creative Director: Johnny Talisman

Hydra Network

Location: USA