Outstanding Websites

Regifting is usually the holiday season's little secret. People do it, but don’t talk about it. But this year, UPS did. To share season’s greetings and subtly keep UPS top of mind during the holidays, UPS and T3 developed UPSRegifter.com. The site, along with a Facebook application, lets users send virtual regifts to friends, family, and co-workers in a fun, eco-friendly, no-wrapping-paper-required way. On the site, regifters can upload a photo of their unwanted gift or choose one from the site’s gallery. To illustrate the concept, T3 created a video styled after 1950s-era black-and-white instructional films. By taking a humorous approach and including social components, UPS departed from its standard brand image and connected with a younger audience of potential future decision makers.

Contributors:

Nick Munro:	Art Director
Holly Fitzpatrick:	Senior Account Executive
David Ford:	Director of Creative Development
Erin Bender:	Associate Creative Director
Chris Wooster:	Group Creative Director
Tim Harold:	Creative Development Supervisor
Jill Runyon:	Account Supervisor
Angela Chenuau:	Project Supervisor
Rich Malley:	Senior Copywriter
Jennifer Mollo:	Vice President, Group Account Director

T3 (THE THINK TANK)

Location: United States