Outstanding Rich Media Online Ad

GOAL:
Promote and highlight Harley-Davidson's Military Appreciation Campaign.

TARGET AUDIENCE
- Current Harley-Davidson Owners
- Males 35+
- Women
- Young Adults - Under 35

- Harley-Davidson Enthusiasts
- Fans of the brand, but may not yet own a motorcycle

- Active & Veteran Military Personnel


OBJECTIVE
In developing this placement, our goal was to create a multifaceted interactive ad unit that enabled the user to engage and experience various aspects of the campaign, all from a single Ad Unit. As you will see the user can do the following:
- Watch Videos
- Behind The Scenes w/ Marisa Miller
- Historical Military Footage Featuring H-D
- View a Photo Gallery
- Featuring Marisa Miller styled as classic 40's pin-up art
- Download Wall Papers
- Featuring Marisa Miller styled as classic 40's pin-up art
- Send A Postcard To Active and Retired Military Service People
- This functional enables the user to select from numerous images, create a message, and email the postcard directly to a deserving individual all from the masthead/banner.

Additionally, this placement ran on the Home Page of YouTube on November 11, 2009 - Veteran's Day.

Contributors:

Ty Velde:	Director, Client Services - Overdrive Interactive
Diana Freedman:	Account Coordinator - Overdrive Interactive
Shane Kelly:	Account Supervisor - Overdrive Interactive
Chris Wilson:	Joystick Interactive
Ryan Stonehouse:	Google
Crystal Lavaute:	Google
Chris Blough:	Google
Anna Turner:	Project Manager, Harley-Davidson
Randy Sprenger:	Manager - Electronic Communications, Harley-Davidson

OVERDRIVE INTERACTIVE

Location: USA