THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2010 INTERNET ADVERTISING COMPETITION AWARD
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING
Award: Best Food Industry Interactive Application, Best Of Show Interactive Application
About the Entry
Apple and CinnaMon never rest in their race to flavor the bowl of Apple Jacks cereal. This game has players picking a character (Apple or CinnaMon) and racing a glider over rooftops and cityscapes to get to the bowl of Apple Jacks cereal. Awareness of the new food shape and a deeper engagement with the “race to the bowl” storyline was the goal for our kid audience (our target is 6 to 8 year olds).