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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2010 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

To: Biggs|Gilmore

For: Apple Jacks Gliders

Award: Best Food Industry Interactive Application, Best Of Show Interactive Application

About the Entry

IAC Crystal Trophy

Apple and CinnaMon never rest in their race to flavor the bowl of Apple Jacks cereal. This game has players picking a character (Apple or CinnaMon) and racing a glider over rooftops and cityscapes to get to the bowl of Apple Jacks cereal. Awareness of the new food shape and a deeper engagement with the “race to the bowl” storyline was the goal for our kid audience (our target is 6 to 8 year olds).

Award Credits

Contributors:

Biggs|Gilmore

Location: USA