Outstanding Websites

Billboard magazine challenged Razorfish to reposition its iconic entertainment brand by transforming Billboard.com into a consumer experience. In keeping with its reputation as the most credible source of music news and information, Billboard.com wanted to offer fans the most comprehensive artist pages available on the web. First, we looked to the heart and soul of Billboard, the legendary charts- and brought them to life. The "Soundtrack of my Life" gives fans the opportunity to discover what songs were No. 1 during key moments in their lives, and turn them into a personalized soundtrack that can be shared. "The Visualizer" provides a unique way to view a specific artist's charts, as well as the ability to compare artists head-to-head in an innovative format. "The Chart Game" challenges fans on their knowledge of the current music scene. This weekly fantasy game allows players to choose five artists and earn points based on their movement up or down the Billboard charts for a chance to win weekly and grand prizes. Explore every genre of music, search historical charts dating back to the 1950s, post comments, find artist information, view exclusive content (performance videos, interviews, etc.) and touring news. Additionally, the site allows fans to play full songs simply and seamlessly while they browse, create playlists and purchase new music from anywhere on the site. Members can also share songs via Facebook Connect, rate and see the most popular streams on an hourly basis through a feature called "The Buzz."

Contributors:

Art Director:	Daniel Chen
Creative Director:	Lian Chang
Experience Lead:	Bryan Hamilton
Presentation Layer Architect:	Andrew Babaian
Program Director:	Todd Portnoff
Sr. Functional Analyst:	Justin Foronjy
Sr. Information Architect:	Amy Todenhagen
Sr. Presentation Layer Architect:	Thomas Bailey
SVP Client Engagement:	Eric Moore
Technical Architect:	Gowri Shankar

RAZORFISH

Location: USA