THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2010 INTERNET ADVERTISING COMPETITION AWARD
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING
To: Mattel & Razorfish
Award: Best Toy & Hobby Online Ad, Best Tv Online Ad, Best Of Show Online Ad
About the Entry
The audience for the Hot Wheels Battle Force 5 campaign was boys 5-8. The objectives of the campaign were to generate awareness & excitement for the launch of the Cartoon Network Hot Wheels Battle Force 5 TV show and drive purchase interest for the Hot Wheels Battle Force 5 line of toys.