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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2010 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

To: Mattel & Razorfish

For: Hot Wheels Battle Force 5

Award: Best Toy & Hobby Online Ad, Best Tv Online Ad, Best Of Show Online Ad

About the Entry

IAC Crystal Trophy

The audience for the Hot Wheels Battle Force 5 campaign was boys 5-8. The objectives of the campaign were to generate awareness & excitement for the launch of the Cartoon Network Hot Wheels Battle Force 5 TV show and drive purchase interest for the Hot Wheels Battle Force 5 line of toys.

Award Credits

Contributors:

Mattel

Location: USA