To: imc2

For: Pizza Hut iPhone App

Award: Best Restaurant Mobile Application, Best Of Show Mobile Application

Click here to see entry creative

About the Entry

Objective: Create a new way for people to connect with our brand that increases incremental sales. Our customers are busy. They want what they want—now. We already leverage multiple communication channels, but we needed a new way for customers to connect with Pizza Hut that fits this lifestyle. A way that’s more than just ordering—it’s an experience so big it becomes part of a cultural movement. Solution: Drag it. Tap it. Pinch it. Stretch it. Tilt it. Shake it. Play it. Order it. Anytime. Anywhere. We put Pizza Hut in our customers’ back pockets, using a device they already have with them: the iPhone. We married the iPhone’s groundbreaking functionality with our products, creating innovative, interactive ways to order. This experience creates a constant, always-on way to engage with our brand.

Award Credits

Contributors:

Production Manager:	Scott Clemmons
Copywriter:	Pamela Parker
Account Executive:	Ralph Pici
Designer:	Erich Lopez
Creative Director:	Scott Lindsey
Executive Producer:	Shelly Adamcik
Cheif Creative Officer:	Michael Davis
Information Architecture:	Keleigh Milliorn

imc2

Location: USA