Best Mobile Interactive Application

Mobile harassment is a growing problem among teenagers, so LG asked us to create a campaign that would educate teens about the dangers of mobile bullying and sexting. The Give It A Ponder campaign used James Lipton and the iconic motion of stroking one’s beard to spread the message of thinking before texting. This integrated campaign was seen on TV, cinema, print and online. We even created new technology, the first animated video chat effect with facial recognition. Give It A Ponder has already made its way into teen pop culture vernacular, garnering 153 million media impressions in 167 countries.

Contributors:

Executive Creative Directors:	Ian Reichental / Scott Vitrone
Creative Director:	Darren Moran
Associate Creative Directors:	Jeff Blouin / John Battle
Art Directors:	Evan Benedetto / Jan Jaworski / Alexander Nowak / Andreas Baumert, VML
Copywriters:	Felix Richter / Tara Lawell
Executive Director, Content Production:	Lora Schulson / Nathy Aviram
Executive Producer, Content Production:	Alex Gianni
Group Creative Director:	Mike Wente, VML
Associate Creative Director/ Animation:	Nick Agderian, VML
Technical Lead / Flash Lead / Developer:	Martin Coady, VML / Jaun Charvet, VML / Marc Brown, VML

Y&R NEW YORK

Location: USA