Our target audience is any American who has already made life changes and wants to motivate their state past the tipping point, or someone who just needs a little extra emotional incentive and direction to find a group and make a difference.
As America's Health Rankings has been tracking the state of our nation's health for over 20 years, we sought to present 2010's data in a way that would do more than simply depict factual information. We wanted to engage people in a conversation; to create an interactive experience that would educate them about the severity of our nation's health crisis, attract them to learn more, and empower them totake action to improve the state of their lives, the lives of those around them, and our nation overall.
By choosing to have the Internet itself be the voice of change, we are keeping the goals of America’s Health Rankings alive and reaching more people than ever.
|Creative Director:||Bob Robinson|
|Group Account Manager:||Doug Darby|
|Development:||Nathan Daniel, Steven Fulfer|
|Account Manager:||James Smith|
|Development:||Keith Roehrenbeck, David Mears|
|Development:||Lavanya Meduri, Peter Gustafson|