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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2011 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

To: Rockfish

For: America's Health Rankings

Award: Best Health Care Website, Best Information Services Website, Best News Website, Best Non-profit Website, Best Of Show Website

About the Entry

IAC Crystal Trophy

Our target audience is any American who has already made life changes and wants to motivate their state past the tipping point, or someone who just needs a little extra emotional incentive and direction to find a group and make a difference.

As America's Health Rankings has been tracking the state of our nation's health for over 20 years, we sought to present 2010's data in a way that would do more than simply depict factual information. We wanted to engage people in a conversation; to create an interactive experience that would educate them about the severity of our nation's health crisis, attract them to learn more, and empower them totake action to improve the state of their lives, the lives of those around them, and our nation overall.

By choosing to have the Internet itself be the voice of change, we are keeping the goals of America’s Health Rankings alive and reaching more people than ever.

Award Credits

Contributors:

Copywriter: Pamela Lindsey
Creative Director: Bob Robinson
Designer: Calvin Ly
Group Account Manager: Doug Darby
Development: Nathan Daniel, Steven Fulfer
Account Manager: James Smith
Strategy: Eric Swayne
Development: Keith Roehrenbeck, David Mears
Development: Justin Bryant
Development: Lavanya Meduri, Peter Gustafson

Rockfish

Location: USA