THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2011 INTERNET ADVERTISING COMPETITION AWARD
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING
To: Saatchi & Saatchi LA
Award: Best Automobile Interactive Application, Best Mobile Interactive Application, Best Of Show Interactive Application
About the Entry
Entering its sixth year in NASCAR, Toyota needed a way to leverage fan interest in their race teams into engagement with their products. Enter the Toyota Racing Sponsafier. The Web site allowed fans the chance to design a virtual Camry racecar and enter it into an online contest, with the winner having their design reproduced on an actual Toyota race car at a NASCAR race. To win, each participant had to garner votes for their design by sharing their creation via e-mail, Facebook and Twitter.
Over the course of the NASCAR season, over 180,000 registered users designed over 140,000 approved Sponsafier entries, generating 1.6 million Facebook shares.
|Executive Creative Director:
||Nick Luckett, Abe Cortes, Rick Ardito
||Eric Burnett, Randy Quan, Grant Smith
|Dir of Integrated Production:
|Executive Interactive Producer:
Saatchi & Saatchi LA