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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2011 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

To: Saatchi & Saatchi LA

For: Toyota Sponsafier

Award: Best Automobile Interactive Application, Best Mobile Interactive Application, Best Of Show Interactive Application

About the Entry

IAC Crystal Trophy

Entering its sixth year in NASCAR, Toyota needed a way to leverage fan interest in their race teams into engagement with their products. Enter the Toyota Racing Sponsafier. The Web site allowed fans the chance to design a virtual Camry racecar and enter it into an online contest, with the winner having their design reproduced on an actual Toyota race car at a NASCAR race. To win, each participant had to garner votes for their design by sharing their creation via e-mail, Facebook and Twitter.

Over the course of the NASCAR season, over 180,000 registered users designed over 140,000 approved Sponsafier entries, generating 1.6 million Facebook shares.

Award Credits

Contributors:

Executive Creative Director: Mike McKay
Creative Director: Andrew Christou
Art Director: Nick Luckett, Abe Cortes, Rick Ardito
Copywriter: Eric Burnett, Randy Quan, Grant Smith
Dir of Integrated Production: Tanya LeSieur
Executive Interactive Producer: Tina Gongsakdi
Integrated Producer: Jenna Stepp
Production Company: Resn
Logo Animation: Matt Hazard

Saatchi & Saatchi LA

Location: USA