The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

OVERDRIVE INTERACTIVE
AAASNE FALL TRAVEL PARTNER CAMPAIGN

Share to Facebook  Share to Twitter  More...  More...

 

Best Travel Rich Media Online Ad

AAASNE's Fall Travel Partner campaign featured rich media ads for select travel partners (e.g., Disney, Best Western, Royal Caribbean, Universal Orlando). These ads were targeted toward travel-minded adults in the client's geographic areas (parts of MA, RI, and CT).

The campaign included eight travel partners, each with their own creative suite of expandable, interactive rich media banners. The campaign ran with five publishers (4 local media properties, 1 network) and garnered 9,860 landing page visits. The campaignís cost per visit (primary KPI) was $7.73, with a 91.46% visit rate.

Contributors:

Online Media Manager: Mary Devine
Online Media Manager: Glenn Johanson
Account Executive: Michael Shinnick
Media Planner: Melissa Bazillion
Graphic Artist: Dave Kavaler
Design Director: Christian Gilbert
Director, Interactive: Andrew Abrahams
Sr. Client Director: David Gibson

OVERDRIVE INTERACTIVE

Location: USA