The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Online Video

A key component of the social media launch of Sweet Tweets was the product sampling program which was designed to give consumers 25,000 free samples of the product. The introductory video, which would reside on the product's Facebook page, needed to, in an engaging and light-hearted manner, both explain the product and show users how to obtain a free Sweet Tweet for themselves or a loved one. The product sampling program for Sweet Tweets made excellent use of social media marketing, hit exactly the targt demographic (98% of the product samples were ordered by females between the ages of 25 and 40), immediately validated the product's widespread appeal (product samples went to all 50 states and their distribution was consistent with the corresponding population centers). Results from the product sampling program were then used by the Topps team as they pitched retail establishments for product placement on store shelves.


Product Manager: Michael Giardina
Sr. New Products Marketing Manager: Anthony Trani
Design Director: Christian Gilbert
Director, Interactive: Andrew Abrahams
Social Media Specialist: Sara Brody
Account Executive: Emily Cruz
Sr. Account Director: David Gibson


Location: USA