The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

PROJECT DSTLLRY AND EQUINOX
YOGA BY EQUINOX

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Outstanding Online Video

Equinox commissioned Project Dstllry to create a series of fitness and lifestyle videos for their new editorial site, Q that would be representative of the company’s strong brand vision and attempt to reinvent the way video is used in the fitness space. The goal of “The Contortionist” was to illustrate the beauty and power of yoga—and the artfully honed yoga body—to inspire the viewer. We think it succeeded.

Contributors:

Creative Director / DSTLLRY: Michael Godshall
Producer / Editor / DSTLLRY: Bradley Myers
Producer / Music / DSTLLRY: Jamie Biden
Music Engineer / DSTLLRY: Sanford Livingston
Executive Creative Director / Equinox: Bianca Kosoy
Senior Editorial Manager / Equinox: Jasmine Moir
Editorial Manager / Equinox: Liz Miersch
Director: Brody Baker
Director of Photography: Carlos Veron
Production Designer : Josh Hughes

PROJECT DSTLLRY

Location: USA