Outstanding Online Video

If you've been a long-standing fan of Gran Turimso here in the U.S., you probably know all about the franchise's GT Academy- pitting European Gran Turismo fans against one another for a chance to hop behind the wheel of a real-life Nissan 350Z race car. Now American gamers will get the same chance. Racers will campaign various Nissan hardware in time trials, unlocking free content as they race. The top 32 racers will compete live for just 16 slots in the finals. Those finalists will go lock horns in a variety of competitions, including ones that involve hot-shoeing genuine Nissan 370Z and GT-R race cars around a track. Finally, the winner will have a chance to train with professional drivers and race as part of a professional team. The GT Academy was filmed at Silverstone raceway in London, UK. The show focused on the drivers - proving SIMers can translate their game skills into the real thing. That left just one thing to talk about: The cars. The digital experience focusses on the cars by transporting people from their easy chairs to the driver�s seat through an exclusive, interactive experience. The ultimate, immersive, contextual, genuine, product experience. First Person. Full 360 Panoramic views of the track and the cars. Adrenaline-charged video features.

Contributors:

Creative Director:	Steve Savic
Art Director:	Michael McGrath-Sing
Copy Director:	Peter von Sass
Planning Director :	Chrissie Graboski
Tech Director:	James Cuff

CRITICAL MASS

Website: www.criticalmass.com

Location: US

About the Agency:

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries). We’re Critical Mass, but our friends call us CM. Please call us CM!