CheckingInDMA site and videos.
Audience: DMA2011 attendees: particularly marketing executives, decision-makers, influencers and job hunters.
Goal: Branded entertainment — something entertaining and memorable — that would build Hacker Group’s brand.
Campaign: For the first time ever: We created a new mobile website to host a series of video webisodes Attendees were prompted to visit the site/mobisodes daily during the event.
Idea: While the cat’s away, the mice will play. In over six rip-roaring webisodes (think The Office meets The Real Life), we watch Quinn and Carolyn, two creative interns, try and prove themselves in a world-class agency. "Anything is possible" as they are tasked with getting coffee, filing, expense reports, concepting and social media while the bosses are away in Boston during the DMA.
Promotion: The site and videos were promoted via QR codes on hotel-room key-cards, direct mail and email. Social media via Facebook also came into play (thus expending our social reach). The fun didn’t stop there; we extended the webisodes’ lives via, Twitter, posting them on our Facebook page, adding a link on our home page and posting the videos on our YouTube channel.
|Associate Creative Director:||Erik Hostetler|
|Creative Services Director:||Joni Alt|
|Copy Writer :||Kevin Glasse|
|Vice President, Account Services:||Jill Kaufman|
|Vice President / Executive Creative Director:||Anthony Reeves|
|Interactive Project Manager:||Bill Quackenbush|
|Interactive Developer:||Rick Cook|
|Project Manager:||Carrin Johnson|
|President / Chief Executive Officer :||Spyro Kourtis|