Outstanding Online Video

CheckingInDMA site and videos.

Audience: DMA2011 attendees: particularly marketing executives, decision-makers, influencers and job hunters.

Goal: Branded entertainment — something entertaining and memorable — that would build Hacker Group’s brand.

Campaign: For the first time ever: We created a new mobile website to host a series of video webisodes Attendees were prompted to visit the site/mobisodes daily during the event.

Idea: While the cat’s away, the mice will play. In over six rip-roaring webisodes (think The Office meets The Real Life), we watch Quinn and Carolyn, two creative interns, try and prove themselves in a world-class agency. "Anything is possible" as they are tasked with getting coffee, filing, expense reports, concepting and social media while the bosses are away in Boston during the DMA.

Promotion: The site and videos were promoted via QR codes on hotel-room key-cards, direct mail and email. Social media via Facebook also came into play (thus expending our social reach). The fun didn’t stop there; we extended the webisodes’ lives via, Twitter, posting them on our Facebook page, adding a link on our home page and posting the videos on our YouTube channel.

Contributors:

Associate Creative Director:	Erik Hostetler
Creative Services Director:	Joni Alt
Copy Writer :	Kevin Glasse
Vice President, Account Services:	Jill Kaufman
Vice President / Executive Creative Director:	Anthony Reeves
Interactive Project Manager:	Bill Quackenbush
Interactive Developer:	Rick Cook
Project Manager:	Carrin Johnson
President / Chief Executive Officer :	Spyro Kourtis
Designer:	Carolyn Quinn

HACKER GROUP

Location: US