The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE
MORNINGSTAR FARMS - TRY THIS, FORGET THAT

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Outstanding Rich Media Online Ad

This unit, for Morningstar Farms Veggie Sausage Patties, let women know that they can forget fatty sausage breakfasts, without actually losing the sausage. A simple game within the unit compared three sets of two nearly identical sausage breakfasts one made with pork sausage and one made with the veggie version. We challenged users to choose which one is better for them before time was up. With veggie sausage that looks just as good as its meatier counterpart, it was tough to tell. So we offered a few hints as the timer ticked on. Once a breakfast was chosen, the correct answer was revealed, along with a few benefits of a meatless breakfast.

Contributors:

BIGGS|GILMORE

Location: USA