Outstanding Rich Media Online Ad

The Pop-Tarts Mini Crisps OLM units focused on driving awareness of two new flavors, Frosted Chocolate and Frosted Strawberry. The unit targeted toward moms with kids connected with that demographic by focusing on gaming, showing that Mini Crisps are, “The Mini Snack with Major Fun. The unit was modeled after the familiar shell game, and featured two moving fists, one of which concealed a Mini Crisp. When users clicked on a hand, Pop-Tarts Mini Crisps were revealed. Users could replay the game or “Click to enjoy more bite-size fun” on the Mini Crisps website.

Contributors:

BIGGS|GILMORE

Location: USA