The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
BIGGS|GILMORE
POP-TARTS - FRONT ROW
Outstanding Mobile Application
The Pop-Tarts Front Row campaign – which focused on the fun and unique experience of eating Pop-Tarts toaster pastries – integrated the first-ever mobile-optimized site for Kellogg. The mobile site gave teens access to all exclusive content – event and artist videos and photos – so no matter where fans were, they were always in the front row.
Contributors:
BIGGS|GILMORE
Location: USA