The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE
POP-TARTS - FRONT ROW

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Outstanding Mobile Application

The Pop-Tarts Front Row campaign which focused on the fun and unique experience of eating Pop-Tarts toaster pastries integrated the first-ever mobile-optimized site for Kellogg. The mobile site gave teens access to all exclusive content event and artist videos and photos so no matter where fans were, they were always in the front row.

Contributors:

BIGGS|GILMORE

Location: USA