The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE
KELLOGG COMPANY - SHARE YOUR BREAKFAST

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Best Advocacy Social Media Campaign

Kellogg believes in the power of breakfast. So in 2011 they shared their mission to donate 1 MILLION breakfasts to kids in need. For every breakfast photo submitted to ShareYourBreakfast.com, Kellogg donated a school breakfast through Action for Health Kids, a nonprofit organization fighting childhood obesity and undernourishment.

The Share Your Breakfast cause reached Facebook, where Kellogg held a live celebration for National Breakfast Day and launched an additional sharing application which lived on the Facebook pages of its most popular brands. As users submitted photos and texted descriptions of their breakfasts, they could explore the ever-expanding breakfast gallery, along with an interactive map displaying popular breakfast foods shared across the country.

Contributors:

BIGGS|GILMORE

Location: USA