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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2012 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

To: Acxiom Creative

For: Bing Travel Horizontal Scroll

Award: Best Directory Or Search Engine Online Newsletter Campaign, Best Of Show Online Newsletter Campaign

About the Entry

IAC Crystal Trophy

In order to fully engage an increasingly bombarded (and increasingly mobile) travel audience for Microsoft's Bing, we created a picturesque horizontal scroll version of their monthly newsletter... designed especially for customers accustomed to swiping digits across their digital devices. Both delightful and deliverable, this sideways take on an email newsletter caused quite the stir in Seattle, and beyond.

Award Credits

Contributors:

Global Creative Director: Mark Montgomery French
Creative Director : Kimberly Brizzolara
Associate Creative Director : Ben Chu
Art Director: Piyush Panchal
Copywriter : Rohini Vendant
Senior Account Manager: Patrick Kearney
Account Manager: EurJean Chung

Acxiom Corporation

Location: USA