The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ALLOY DIGITAL
SMOSH.COM

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Best Entertainment Website

Smosh.com, a website featuring comedic and custom content, primarily targets the 18-34 year old male demographic. This highly influential group of consumers shows a high propensity for digital entertainment and is steering away from traditional media outlets. These consumers demand media on their terms and on their time, with the expectation of exciting, personalized, and engaging content, and research shows they positively respond to brands that succeed in contributing to their entertaining viewing experience.
Smosh is a pop culture phenomenon, featuring original, copyright-clear, brand-safe multiplatform content that garners millions of views from teens and young adults each month. Founded in 2005 by Anthony Padilla and Ian Hecox, Smosh is owned and operated by the Alloy Digital Network- the #1 comScore ranked network in its category, reaching the highest concentration of Millennials online and connecting with an overall audience of more than 73 million consumers through highly trafficked websites and premium original web programming.
This website is comprised of comedic content from memorable characters in original sketch video and extends to original music, sweepstakes, polls, contests, casual games, and merchandise. Recognized by Time Magazine as ‘the Saturday Night Live of the Internet’, Smosh’s custom content reaches a devoted and engaged fan base that challenges traditional media outlets to reach and impact the target audience.
Smosh.com has 1.1 million registered users, 45 million page views per month, over 10 million unique visitors per month, and has had over 8.5 million video views in the past month. Smosh.com also drives a significant social media presence among a highly engaged fan base of young adults and teens, and amongst Smosh’s three Youtube Channels, there are over 4 million YouTube subscribers, over 143 million YouTube channel views, and almost 1.4 million Facebook fans.

Contributors:

ALLOY DIGITAL

Location: United States