Outstanding Website

We partnered with Burger King to redesign their kids’ site to incorporate new branding for their BK Crown Program, which launched in November 2011. The site features interactive games, fun and educational activity sheets and printable crafts, as well as the ability to win great prizes through the collection of Crowns.

A main component of the new BK Crown Program is featuring BK’s partnerships with four charitable organizations. These partnerships were created to help promote social responsibility in the areas of Wildlife, Environment, and Education. It was important to make the “Give Back” section on the site engaging to a young audience and their parents. Our intention was to have parents use the information on the site as a learning opportunity and talk to their children about each of these charities and the good they do in their individual areas.

Contributors:

Executive Creative Director:	Juan Morales
Strategy:	Darren McColl
Copywriter:	Nathalie Carby, Aaron Tipton
Designer:	Francis Ferrazza
Senior Art Director:	Damion Parsons, Jacqueline Lesik, Mauricio Carrasco
Account Director:	Tisha Costales, Vanessa Martinez
Project Manager:	Chris Calcao
Flash Developer:	Jorge Ramos, Andrew Villegas, and Ryan Caillouet
Interactive Developer:	Luis Vargas, Carolina Camus, Steve Rucker
Technical Director:	Mayur Gupta

SAPIENT

Location: USA