The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Integrated Ad Campaign

It's a Jeep thing. Ask any one of the 1.9+ Million Jeep Facebook fans and they'll tell you there's something special about a Jeep. Jeep fans are among the most enthusiastic and loyal fans/followers ever. It's just shy of cult-like, the following Jeep has garnered over the last 70 years.

With a huge online audience and fanatical follower base, NMS went back to the roots of Jeep and showcased how Jeep has been prominent in so many American lives. We covered all 70 years, decade-by-decade, story-by-story and on-road to off-road. We found World War II veterans, Hollywood influencers and every day regular folks who were willing to tell of their Jeep adventures - and how much fun they were.

The seven-part video series was launched to commemorate and ask fans and Jeep owners to share their own stories. A contest was created for Jeep owners to submit a text, pictures or video about their moments and adventures. Over 650 people shared their Jeep story, and over 6,000 people voted for their favorite story. Ten finalists were chosen, with the winner to receive a 70th Anniversary Jeep Wrangler.

Jeep's Times Of Your Life was created because Jeep is more than a brand. It's a lifestyle that embraces adventure at its core, whether it's an every day occurrence or a weekend of fun in the mud. It's a Jeep thing.


Executive Creative Director: Greg Johnston
Creative Director: Philip McAvoy
Producer: KC Covert
Senior Account Director: Angie Creger
Account Supervisor: Bonnie Perry
Art Director: Philip McAvoy
Copywriter: Greg Johnston
Director: Rory Strunk
Producer: Blake Miller


Location: United States

About the Agency:

MXM Social is a full service social media agency, uniquely positioned at the intersection of digital strategy, public relations, grassroots marketing and online business intelligence. With more than 2,000 social media marketing campaigns for 85 different industries, MXM Social has unparalleled experience in propelling clients to the forefront of social business design. Let us cut through the noise and ensure your message reaches your audience with extreme relevance.