Outstanding Rich Media Online Campaign

How do you introduce a revolutionary new product to your audience, educate them on how to use it, and also make it both entertaining and engaging? Create a high-def, animated product demonstration—complete with appropriate fanfare, natch. This demonstration was on the website, banners, and a mobile website—all in an effort to inform our consumers about this innovative new product poised to transform the microwave popcorn category.

Contributors:

Executive Creative Director:	Dave Maly
Art Director Interaction Design:	Tim Freeman
Associate Creative Director:	Brad Levine
Copywriter:	Adrea Beatty
Feature Writing Lead:	Tela Durbin
Interactive Developer:	Paul Dehmer
Manager Client Partnership:	Kristin Elzey

POSSIBLE WORLDWIDE

Location: USA