The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

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ORVILLE REDENBACHER'S POP UP BOWL

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Outstanding Rich Media Online Campaign

How do you introduce a revolutionary new product to your audience, educate them on how to use it, and also make it both entertaining and engaging? Create a high-def, animated product demonstrationócomplete with appropriate fanfare, natch. This demonstration was on the website, banners, and a mobile websiteóall in an effort to inform our consumers about this innovative new product poised to transform the microwave popcorn category.

Contributors:

Executive Creative Director: Dave Maly
Art Director Interaction Design: Tim Freeman
Associate Creative Director: Brad Levine
Copywriter: Adrea Beatty
Feature Writing Lead: Tela Durbin
Interactive Developer: Paul Dehmer
Manager Client Partnership: Kristin Elzey

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Location: USA