ORVILLE REDENBACHER'S POP UP BOWL
How do you introduce a revolutionary new product to your audience, educate them on how to use it, and also make it both entertaining and engaging? Create a high-def, animated product demonstrationócomplete with appropriate fanfare, natch. This demonstration was on the website, banners, and a mobile websiteóall in an effort to inform our consumers about this innovative new product poised to transform the microwave popcorn category.
|Executive Creative Director:||Dave Maly|
|Art Director Interaction Design:||Tim Freeman|
|Associate Creative Director:||Brad Levine|
|Feature Writing Lead:||Tela Durbin|
|Interactive Developer:||Paul Dehmer|
|Manager Client Partnership:||Kristin Elzey|