Outstanding Online Video

One of the products that we offer our clients is Internet Yellow Pages (IYP). One of the challenges our sales teams have is communicating the benefits of IYP to our clients. Particularly our accounts that are franchise or dealer based where we have to sell to each franchise/dealer individually rather than a handful of corporate executives.

As you can imagine, this is not a very glamorous media and most of the pitches and product information regarding this media are not very exciting. We decided that we wanted to produce an informational video that not only promotes the benefits of advertising with Internet Yellow Pages, but that communicates it in a fun and exciting way. What better way to do that than with a top ten list.

Using the top ten list format we were able to create a :90 video communicating the benefits in easy to understand language supported by compelling motion graphics with an energetic, fast-paced tempo.
The intent of the video is to spark interest and curiosity in the product and peak the client's (or prospect's) curiosity in regards to IYP. Since our sales team communicates to our franchisees/dealers on a regular basis, we did not want this to be a hard sell with an urgent call to action. In addition to posting the video on YouTube and our website to share on the social networks, we also include a link to the video in promotional email blasts and display the video at tradeshows and vendor fairs.

Contributors:

Walter Reynolds :	Creative Director
Lindsay Amaral :	Motion/Graphic Designer
David Corr :	Marketing Communications Director

BERRY NETWORK, INC.

Location: USA