Outstanding Online Video

The MacArthur Foundation awards $500,000 fellowships– widely referred to in the media as “genius grants”- to extraordinarily talented and creative individuals as an investment in their potential. MacArthur Fellows are exceptionally creative individuals with a track record of significant accomplishment and the promise to do even more in the future. The “no strings attached” Fellowship allows recipients to take risks - both in pursuing new and different avenues of work within their own area, or in moving in an entirely new direction all together.

Home Front created an informative, engaging, and inspirational video providing an overview of the Fellowships Program. This video celebrates the Foundation’s vision to support talented individuals and foster greater creative pursuits. It is used as both an internal marketing tool for new employees and to explain the program and its mission to a more general audience – including the history of the award, the unique approach of the award, and the award's prevalence in popular culture.

The video begins with a dynamic photomontage of MacArthur Foundation Fellows set to music. Images and graphic text are combined to deliver a captivating introduction while much of the video focuses on the fellows themselves and the remarkable range of their pursuits. A contemporary music score adds energy and pacing throughout the video. The overall tone and style of the video is celebratory and energetic, with a highly creative signature style that matches the sensibility and branding of the Macarthur Foundation.

Contributors:

Producer/Writer:	Peter Demchuk
Editor:	Mat Taylor

HOME FRONT COMMUNICATIONS

Location: USA