The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MILESTONE INTERNET MARKETING
HOTEL 1000 FACEBOOK SCAVENGER HUNT

Share to Facebook  Share to Twitter  More...  More...

 

Outstanding Website

Hotel 1000 is an award-winning luxury hotel in Seattle and named as one of Conde Nastís top 200 hotels per readersí choice. With the growing popularity of social media, and the hotelís need to increase its social media presence, Milestone Internet Marketing strategized ways to promote Hotel 1000ís newly revamped website, which launched in October 2011. Part of its aggressive marketing plan is creative social media push with the ďHotel 1000 Scavenger HuntĒ Facebook contest.

The scavenger hunt questions were only visible to Hotel 1000ís facebook fans, and in order for non-fans to access the questions they must like the page.



Results of the eight-week promotion were incredible:

- 16% increase in Facebook fans (3x the average daily fan growth vs the previous eight weeks)
- 30% increase in traffic to the website from Facebook (vs the previous eight weeks)
- 31% increase in daily page engagement in the month after the contest was completed
- 30% increase in daily total reach in the month after the contest was completed
- The amount of daily views to the promotional video hosted on the Hotel 1000 homepage saw a 9x spike during the launch of the Facebook contest.
These results show that there are effective, creative, and engaging ways to use social media to gain brand awareness and increase online traffic to your business, which then helps drive revenue.

Contributors:

Senior Social Media Manager: Mike Supple
Social Media Manager: Keith Devey
Development Manager: Benu Aggarwal
Sales Manager: Tammie Carlisle
Client - VP of Marketing: Diana Delgado
Client - Director of Sales & Marketing: Tawny Paperd

MILESTONE INTERNET MARKETING

Location: USA