The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Website

The luxuriously appointed Renaissance Boulder Flatiron hotel is located in the foothills of Colorado’s Rocky Mountains. The property’s previous website did not convey the hotel’s exceptional appointments, nor was it performing to its optimal performance. Milestone designed and optimized the site highlighting the hotel’s luxurious features while following sophisticated search engine guidelines to improve web performance, enhance online traffic, and drive revenue for the hotel. Milestone’s strategy includes
1. Keyword research of hotel’s markets and provide strategy recommendations.
2. Search optimized content - each webpage is focused on a unique keyword theme serving as individual virtual sales persons on the internet selling into different market segments.
3. Search engine optimization – unique strategies to develop keyword-rich meta-tags for all the pages of the website that results in high SERP rankings.
4. Website design and programming – using the latest Google webmaster and SEO guidelines.
5. Strategic online marketing – strategies comprise of promoting the site on multiple online channels.
6. Social media and social sharing integration – Facebook, Twitter, Foursquare, and TripAdvisor
7. Local listing enhancement and local citations to improve local search ranking

Since the site launched in September 2011, results have been outstanding with over 12 thousand visitors in just one 4 months, with over 18% of visitors converting to the booking engine.

Furthermore, the website is ranking high for competitive keywords such as “broomfield colorado hotel”, showing as #3 on local search results out of over 1.7 million competing listings.


Senior Account Manager: Nelson Toriano
Senior Account Manager: Zaid Ramadan
Director of Client Services: Zulema Romero
Creative Director: Han Nguyen
Development Manager: Benu Aggarwal
Director of Business Development: Brad Brewer
Client - Corporate Director, eCommerce: Michael Bongiovanni


Location: USA