The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Best Computer: Hardware Website

The Audience
Our target audience was visitors to, one of the most popular sites in the world. The problem we needed to solve for this audience was that, when visiting, they frequently had difficulty finding the content they needed and discovering content relevant to them.

The Goal
So we set out to rebuild this massive, global site from the ground up centered around a new and better user experience for all visitors to And do it all in less than six months.

To begin, we did a broad audit of the 2011 Internet, creating a library of the latest and smartest uses of technology that made digital experiences more enjoyable and more productive. Then we culled the best of these (including ideas like progressive personalization and surfacing content in context) and brainstormed whether and how each of them could be employed or modified for our effort. The outcome? A beautiful, intuitive, and innovative search experience that's as fast and productive as the Intel processors it represents.

The Results
Searches from the home page at more than doubled in the months following the launch of the re-designed site.


Executive Creative Director: Christopher Follett
Creative Director: Christine Fernandez
Creative Director: Michael Camara
Designer: Brynn Dirksen
Senior Art Director: Sean Kellley
Experience Director: Sarah Murgel
Senior Information Architect: Wibke Goden
User Experience Lead: Christine Bauer
Content Strategist: Tosca Fasso
Program Manager: Jeffrey Bond


Location: USA