The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Online Video

The Problem:
With the development of a new global marketing initiative in 2010, Kellogg needed a way to visually and distinctly express a consistent brand look and feel across multiple channels — especially online — and within all of their key global markets.
The Solution:
Working in tandem with the Kellogg’s global brand team, we created and produced a brand film that shared the story of three diverse families. And how, through the power of breakfast, they could embrace the potential in every day.

In addition, a still photographer captured the defining images of each family as their stories unfolded — from their waking moments, to the connections they share over breakfast, to the significant events (both large and small) that they each experienced and enjoyed.
The Results:
Through more than 50 hours of footage and 500 images captured, we brought the new Kellogg’s brand to life in a distinct and memorable way. Plus by creating original images for multiple mediums, we were able to provide assets that were unique to the brand and could be used for inclusion in campaigns around the world.

But more importantly, through the production of the videos and image assets, we helped to define the new global brand for both Kellogg employees and consumers. Making a meaningful impact on the Kellogg’s brand for years to come.


Chief Creative Officer: Debbi Vandeven
Executive Creative Director: Dave Altis
Associate Creative Director: Susan Tiehen
Senior Copywriter: James Holden
Executive Producer: Tyler Smith
Director of Branded Content: John Godsey
Director: Theresa Wingert


Location: USA