Challenge: Gatorade wanted a mobile site that not only reached the cell-phone savvy teen athlete, but also spoke their language.
Solution: Instead of just stripping-down the current site, we developed a navigation style that mimicked the way people actually use smart phones.
This seamless interface made it easy for athletes to navigate the site and quickly get to the information they needed.
Results: By playing off users actual phone behaviors, we made it possible for teen athletes to get what they wanted, how they wanted it — no matter where they were.
|Chief Creative Office:||Debbi Vandeven|
|Group Creative Director:||Tony Snethen|
|Associate Creative Director:||Aaron Weidner|
|Associate Creative Director:||Chad Green|
|Senior Copywriter:||Allison Pierce|
|Senior Copywriter:||Joel Henning|