The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SAATCHI & SAATCHI LA
THE CAMRY EFFECT

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Best Automobile Website, Best Of Show Website

There are nearly 7 million Camry stories out there. Every one of them has a story. The "Camry Effect" connects the nearly seven million Camry drivers in the United States through an interactive, online experience.

For 30 years, Camry has been a part of many Americanís best memoriesófirst dates, road trips, soccer games, job interviews and college days. The Camry Effect provides these Camry owners a platform where they can share these moments, memories and milestones while witnessing their collective impact.

Contributors:

Executive Creative Director: Margaret Keene
Executive Creative Director: Chris Adams
Creative Director: Andre LeMasurier
ACD/Copywriter: Matthew Curry
ACD/Art Director: Brad Burke
Art Director: Erek Vinluan, Ricardo Yosy
Copywriter: Jeff Nieberding, Chelsea DuBois, Alex Solarte, Jonathan Pelleg, Matthew Poitras
Designer: Erek Vinluan, Ricardo Yosy
Director of Integrated Production: Tanya Lesieur
Executive Integrated Producer: Tina Gongsakdi

SAATCHI & SAATCHI LA

Location: USA