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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2012 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

image of Saatchi & Saatchi LA Wins 2012 Best Automobile Website, Best Of Show Website Internet Advertising Award for The Camry Effect

To: Saatchi & Saatchi LA

For: The Camry Effect

Award: Best Automobile Website, Best Of Show Website

About the Entry

IAC Crystal Trophy

There are nearly 7 million Camry stories out there. Every one of them has a story. The "Camry Effect" connects the nearly seven million Camry drivers in the United States through an interactive, online experience.

For 30 years, Camry has been a part of many American’s best memories—first dates, road trips, soccer games, job interviews and college days. The Camry Effect provides these Camry owners a platform where they can share these moments, memories and milestones while witnessing their collective impact.

Award Credits

Contributors:

Executive Creative Director: Margaret Keene
Executive Creative Director: Chris Adams
Creative Director: Andre LeMasurier
ACD/Copywriter: Matthew Curry
ACD/Art Director: Brad Burke
Art Director: Erek Vinluan, Ricardo Yosy
Copywriter: Jeff Nieberding, Chelsea DuBois, Alex Solarte, Jonathan Pelleg, Matthew Poitras
Designer: Erek Vinluan, Ricardo Yosy
Director of Integrated Production: Tanya Lesieur
Executive Integrated Producer: Tina Gongsakdi

Saatchi & Saatchi LA

Location: USA